There is some sort of a search about the ”right way” to build a network marketing business…

…and it will confound you as to which one to go with in your business. 

The truth is there is one way to build a network marketing business and that is ”by any means possible.” As long as it is legal and ethical the way to build a business is to do anything and everything to get it done. 

In fact, marketing is a ”any means possible” business. How many different ways do companies like McDonalds or Coca-Cola market. TV, Radio, Print, Internet, Special events promotions, billboards, flashing signs, mascots and last but not least through social referrals.  

Getting Eyes on the Prize

There is one thing that network marketers focus on in their business which makes their business different than standard retail businesses.  Standard retail businesses concentrate on their products and how much money people can save by buying from them.

Network marketers concentrate on the opportunity and how much money people can make by referring the products to people. No question that the products in good companies are of high quality and have something unique about them which sets them apart from the normal retail competition. 

The truth is network marketers will tell you they do it because of the money they can make and the normal retail companies never really say they do it for the money, except to their investors, to who they pay out a paltry dividend on a large sum of money loaned to them with the ”hope” that stock prices will go up.

Neither form is good nor bad, they are different and also there, one should not ask the question which, but rather, ”Why not both?”  Build a business and invest some of your profits in savings, real estate, stocks, bonds, funds and other instruments of income.

The Strategy of A Business Should Be Integrated

No matter which method one uses in building a network marketing business, it is important that the method is integrated with a central strategy that makes sense. 

The good thing about having been in several different companies is you get to see several different methods of building a business. The company you choose to promote trains it’s people to build the business in a certain way, but my experience of observation is that the people who succeed in the business are really doing everything they can to build it, not just a couple of things. 

The variety of methods in network marketing can help you build any business and the knowledge of these methods is priceless. 

In the end, you have to pick a couple of strategies that is comfortable for you. It has often unnerved me when I see top earners pop up doing basically the exact opposite of what the company ”suggested” they do. They do it any way possible, which is what leading is.

In the Empower Network, they embrace the ”whatever it takes” method of building a business, because they aren’t too proud to do ”whatever it takes.”  Using internet marketing techniques to build a business is highly effective, but it may not be for everyone, so it is great to use the ”old” methods to build your business, even if what the Empower Network is all about the internet marketing aspect of it. In fact, in many of the modules you will find training in what works and doesn’t work in building a business. 

This is why the Empower Network is great, it isn’t rigid, it is flexible, it grows and morphs and of course gives you an opportunity to earn serious money much faster than with the standard network marketing business models simply because of 100% commission pass up compensation plan.

How do you build a network marketing business the ”right way”?  

By any means possible.

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